Blog

Why Online Retailers and Foodies Love The Google Image Search Update

Posted by Farhana on Sep 23, 2017 1:18:29 AM

Thanks to Google, visual search recently got more exciting than ever for foodies since their latest update. Up until this update, if people were searching for images of food, it took extra effort to determine the source of the images. Were those images off of menus? Stock images for purchase? Images from recipies?

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Topics: Visual Search

This Is How Quickly The Brain Processes Images

Posted by Farhana on Sep 22, 2017 4:45:56 AM

How quickly do you think the brain processes images? As you can imagine, it's far quicker than the blink of an eye. In fact, visual processing speed for the brain runs as fast as 13 milliseconds. 

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Topics: Visual Search

The History Of Mobile Commerce

Posted by Farhana on Sep 21, 2017 3:59:06 AM

Can you guess how long the concept of "mobile commerce" has been in existence? People have been making purchases from their smart devices for about 10 years now, right?

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Topics: mobile commerce, mobile

People No Longer Scan Websites In An F-Shape

Posted by Farhana on Sep 20, 2017 3:16:54 AM

How do you typically read printed material? Many of you would say that you read in rows going from left to right. Then there are those who read in Middle Eastern languages who would say they read in rows from right to left. And let's not forget some of the languages of the orient, where words/characters are meant to be read vertically. 

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Topics: eCommerce

Online Business Trends Are Getting More Visual

Posted by Farhana on Sep 19, 2017 3:52:00 AM

Online retail sales are growing at a rate of 25% each year, and businesses are are beginning to make changes. They are shifting focus in on their eCommerce. However, it takes more than just dropping products onto a website to really make customers want to make purchases. The traditional shopping experience needs to be recreated on the online platform, which explains why online business trends are getting more visual.

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Topics: Visual Search

Tough Decisions That Must Be Made In Ecommerce

Posted by Farhana on Sep 16, 2017 8:05:42 PM

In the world of eCommerce, there's barely any room to make mistakes. Sure, there is a lot of trial and error involved, but even so, the errors cannot be too significant. Upon launch of your business, all moves must be strategic. In order for that to take place, it's important for you to understand what it is that would drive your customers to not only make purchases, but also keep them coming back for more.

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Topics: eCommerce

3 Visual Hierarchy Basics That Will Bring The Most Out Of Your eCommerce Website

Posted by Farhana on Sep 15, 2017 3:04:57 AM

Humans are visual creatures. Despite the ever-evolving changes in technology and consumer preferences, the importance of viewing and processing visual information has never lessed. It's visual influence that plays a large role in spontaneous purchase decisions, which is why it's important for businesses to use visual hierarchy to trigger into impulsive consumer reactions throughout the sales funnel. 

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Topics: eCommerce

Behavioral Analytics Versus Google Analytics

Posted by Farhana on Sep 14, 2017 4:22:52 AM

One of the trickiest aspects of marketing campaigns is by far the calculation, determination, and demonstration of ROI. Is there a single efficient way to measure it? Offhand, most people would be quick to suggest Google Analytics- but wait not so fast! Behavioral Analytics is the new kid in town that's worth paying attention to.

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Topics: Visual Search, eCommerce

Mobile Shoppers: They Spend Twice As Much

Posted by Farhana on Sep 12, 2017 3:51:40 AM

Mobile commerce is growing, and it is growing fast. By the close of 2017, it is estimated that over two billion smartphone and tablet users will make a transaction using their mobile devices. When it comes to research on local businesses, 95% of mobile Internet users use their devices to look up information prior to making calls or paying a visit. 

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Topics: eCommerce, mobile commerce

Opportunities Presented By Mobile Commerce

Posted by Farhana on Sep 9, 2017 5:44:34 AM

It is predicted that by 2020, smartphones and tablets will account for more than 3/4 of online commercial transactions on a global scale. As such, it is essential for online retailers to be aware of the opportunities presented by mobile commerce.

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Topics: eCommerce, mobile commerce